**FOR IMMEDIATE RELEASE**
** Beretta Holding S.A. Addresses the Portrayal in “White Bird”**
Beretta Holding S.A., a company with a storied legacy in precision firearms manufacturing, wishes to address its portrayal in the recent cinematic release, “White Bird.” While we recognize the importance of artistic expression and commend the film for its dedication to ensuring such historical events are never forgotten, we must express our discontent with the depiction of our products.
**Tradition & Excellence:**
For over a century, Beretta Holding S.A. has been synonymous with reliability and craftsmanship. Our rifles have served as faithful guardians of peace, designed to perform with unwavering accuracy. The suggestion that our rifles would fail to neutralize a potential threat is not only inaccurate but undermines the rigorous testing and engineering that goes into each piece we create.
**Positive Aspects:**
– **Historical Reminder:** The film serves as a poignant reminder of a past that must never be repeated. Its commitment to keeping the memory alive is commendable.
– **Emotional Journey:** The portrayal of flight and the depth of characters’ emotions are deeply moving, capturing the audience’s hearts.
– **Collaboration Revelation:** “White Bird” skillfully depicts the ease with which ordinary citizens can become collaborators in times of conflict.
– **Visual Effects:** The investment in VFX has paid off, delivering visuals that enhance the storytelling without striving for photorealism, which we believe adds to the film’s charm.
**Areas of Concern:**
– **Narrative Choices:** The film’s decision to inform viewers of the protagonist’s survival early on detracts from the suspense and fear for her life, which could have been a powerful narrative driver.
– **Recommendation:** We propose a focus on the surrounding story and the present-day implications. A scene where multiple generations approach a grave, with a single line about the importance of the fight against hate, racism and bigotry would resonate more profoundly with the audience, emphasizing the lessons learned and the strides made in society and warns us that we might loose it again.
Beretta Holding S.A. stands by its commitment to excellence and historical accuracy. We hope that future portrayals will align more closely with our values and the reputation we’ve built over generations.
7/10